1. Data Protection at a Glance

1.1 General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data includes all data that can personally identify you. Detailed information on data protection can be found in our Privacy Policy below this text.

1.2 Data Collection on This Website

1.2.1 Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact information in the section “Notice on the Responsible Party” in this Privacy Policy.

1.2.2 How do we collect your data?

Your data is collected in two ways: firstly, by directly providing it to us, for example, when you enter data into a contact form.

Other data is automatically collected or collected with your consent when you visit the website by our IT systems. This mainly includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

1.2.3 What do we use your data for?

Some of the data is collected to ensure the website operates without error. Other data may be used to analyze your usage behavior. If contracts are concluded or initiated through the website, the transmitted data will also be processed for contract offers, orders, or other service inquiries.

1.2.4 What rights do you have regarding your data?

You have the right to receive, at any time, free information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. Additionally, under certain circumstances, you have the right to request the restriction of the processing of your personal data. You also have the right to file a complaint with the relevant supervisory authority.

For these and other questions related to data protection, you can contact us at any time.

1.3 Analytics Tools and Third-Party Tools

When visiting this website, your browsing behavior may be statistically analyzed. This is primarily done using what are known as analytics programs.

Detailed information on these analytics programs can be found in the following Privacy Policy.

2. Hosting

We host the content of our website with the following provider:

2.1 Hetzner

The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner).

For more details, please refer to Hetzner’s Privacy Policy: https://www.hetzner.com/de/legal/privacy-policy/.

The use of Hetzner is based on Art. 6 Para. 1 lit. f of the GDPR. We have a legitimate interest in the most reliable presentation of our website possible. Where appropriate consent has been requested, processing is carried out solely on the basis of Art. 6 Para. 1 lit. a of the GDPR and § 25 Para. 1 of the German Telecommunications-Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.

2.1.1 Data Processing Agreement

We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a legally required contract that ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

3.1 Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this Privacy Policy.

When you use this website, various personal data is collected. Personal data is any data by which you can be personally identified. This Privacy Policy explains what data we collect and how we use it. It also explains how and for what purpose this happens.

Please note that data transmission over the Internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data from third-party access is not possible.

3.2 Notice on the Responsible Party

The responsible party for data processing on this website is:

Standard Land GmbH
Hardenbergstraße 27
10623 Berlin, Germany

Phone: +49 (0) 30 50 932 48-0
Email: info@standard-land.com

The responsible party is the natural or legal person who, either alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

3.3 Storage Duration

Unless a more specific storage duration is stated within this Privacy Policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these reasons no longer apply.

3.4 General Information on the Legal Grounds for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 Para. 1 lit. a of the GDPR or Art. 9 Para. 2 lit. a of the GDPR if special categories of data are processed under Art. 9 Para. 1 of the GDPR. In the case of explicit consent for the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 Para. 1 lit. a of the GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing also occurs based on § 25 Para. 1 of the German Telecommunications-Telemedia Data Protection Act (TTDSG). Consent can be revoked at any time.

If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b of the GDPR. Furthermore, we process your data if it is required to fulfill a legal obligation based on Art. 6 Para. 1 lit. c of the GDPR. Data processing may also occur on the basis of our legitimate interest under Art. 6 Para. 1 lit. f of the GDPR. The specific legal grounds for data processing in each case are explained in the following sections of this Privacy Policy.

3.5 Recipients of Personal Data

As part of our business activities, we work with various external entities. In some cases, the transfer of personal data to these external parties is necessary. We only disclose personal data to external parties when it is required for the fulfillment of a contract, when we are legally obligated to do so (e.g., data transfer to tax authorities), when we have a legitimate interest under Art. 6 Para. 1 lit. f of the GDPR in the transfer, or when another legal basis allows the data transfer. When using data processors, we only share personal data of our customers based on a valid Data Processing Agreement (DPA). In the case of joint processing, an agreement on joint processing is established.

3.6 Revocation of Your Consent to Data Processing

Many data processing activities are only possible with your explicit consent. You can revoke any consent you have already given at any time. The legality of data processing carried out prior to the revocation remains unaffected by the revocation.

3.7 Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RELEVANT LEGAL BASIS FOR THE PROCESSING IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN PROVIDE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION UNDER ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ART. 21 PARA. 2 GDPR).

3.8 Right to Lodge a Complaint with the Supervisory Authority

In the event of violations of the GDPR, affected individuals have the right to file a complaint with a supervisory authority, particularly in the member state of their usual residence, their place of work, or the location of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

3.9 Right to Data Portability

You have the right to have data that we process automatically based on your consent or for the performance of a contract, provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only occur to the extent that it is technically feasible.

3.10 Access, Correction, and Deletion

In accordance with applicable legal provisions, you have the right to request free access to your stored personal data, its origin, recipients, and the purpose of the data processing, as well as, if applicable, the right to correction or deletion of this data. You can contact us at any time for these purposes and for any further questions regarding personal data.

3.11 Right to Restriction of Processing

You have the right to request the restriction of processing of your personal data. You can contact us at any time for this. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. During the verification period, you have the right to request the restriction of processing of your personal data.
• If the processing of your personal data is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data but you require it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.
• If you have filed an objection under Art. 21 Para. 1 GDPR, a balancing of your interests and ours must be carried out. As long as it is unclear whose interests outweigh, you have the right to request the restriction of processing of your personal data.

If you have restricted the processing of your personal data, these data – aside from storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state.

3.12 SSL and TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock symbol in your browser’s address bar.

When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

4. Data Collection on this Website

4.1 Cookies

Our websites use so-called “cookies.” Cookies are small data packets that do not harm your device. They are either temporarily stored for the duration of your session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may come from us (first-party cookies) or third-party providers (third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or displaying videos). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for the execution of electronic communication processes, to provide certain functions you request (e.g., for the shopping cart function), or to optimize the website (e.g., cookies for measuring web audience) are stored based on Art. 6 Para. 1 lit. f GDPR, unless another legal basis is stated. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of their services. If consent is requested for the storage of cookies and similar recognition technologies, the processing occurs exclusively based on that consent (Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDG); consent can be revoked at any time.

You can set your browser to inform you when cookies are set, allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or generally, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

You can find out which cookies and services are used on this website in this privacy policy.

4.2 Consent with Complianz

Our website uses the consent technology of Complianz to obtain your consent for the storage of certain cookies on your device or the use of certain technologies, and to document this in compliance with data protection laws. The provider of this technology is Complianz B.V., Kalmarweg 14-5, 9723 JG Groningen, Netherlands (hereinafter referred to as “Complianz”).

Complianz is hosted on our servers, so no connection is made to the servers of the Complianz provider. Complianz stores a cookie in your browser to assign the consents given or their withdrawal. The data collected in this way is stored until you request its deletion, delete the Complianz cookie yourself, or the purpose for storing the data no longer applies. Mandatory legal retention requirements remain unaffected.

The use of Complianz is intended to obtain the legally required consents for the use of cookies. The legal basis for this is Article 6(1)(c) of the GDPR.

4.3 Server Log Files

The provider of this website automatically collects and stores information in so-called server log files, which your browser transmits to us automatically. These include:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

These data are not combined with other data sources.

The collection of this data is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of their website – for this purpose, the server log files must be collected.

4.4 Contact Form

If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact details you enter there, will be stored by us for processing the request and in case of follow-up questions. We will not share this data without your consent.

The processing of this data is based on Art. 6 Para. 1 lit. b GDPR if your request is related to the fulfillment of a contract or necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in efficiently processing the inquiries directed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if it was requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent for storage, or the purpose for storing the data no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

4.5 Inquiries via Email, Phone, or Fax

If you contact us via email, phone, or fax, your inquiry, including all personal data resulting from it (such as name, request), will be stored and processed by us for the purpose of handling your concern. We will not share this data without your consent.

The processing of this data is based on Art. 6 Para. 1 lit. b GDPR if your request is related to the fulfillment of a contract or necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in efficiently handling the inquiries directed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if it was requested; consent can be revoked at any time.

The data you send us via contact inquiries will remain with us until you request its deletion, revoke your consent for storage, or the purpose for storing the data no longer applies (e.g., after your concern has been fully addressed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.

5. Plugins and Tools

5.1 Google Fonts (Local Hosting)

This site uses Google Fonts, which are provided by Google, for the consistent display of fonts. The Google Fonts are locally installed. No connection to Google’s servers takes place in this process.

Note: Only Google reCAPTCHA loads Google Fonts from external servers. We cannot prevent this, as it is technically impossible to detect Google Fonts within an iframe loading an external resource. However, we block it behind a cookie banner and request consent before loading the iframe.

For more information about Google Fonts, you can refer to the Google Fonts FAQ and Google’s privacy policy.

5.2 Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to verify whether the data entry on this website (e.g., in a contact form) is made by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the visitor’s stay on the website, or mouse movements made by the user). The data collected during the analysis is sent to Google.

The reCAPTCHA analysis runs entirely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting their web offerings from abusive automated scraping and spam. If consent has been requested, processing is carried out exclusively based on Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG, to the extent that consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.

For more information on Google reCAPTCHA, please refer to the Google Privacy Policy and Google Terms of Service at the following links: https://policies.google.com/privacy and https://policies.google.com/terms.

The company holds a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards in data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. For more information, you can refer to the provider’s page at the following link: https://www.dataprivacyframework.gov/participant/5780.

5.3 Google Analytics

This website uses features of the web analytics service Google Analytics, provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google Analytics through the Site Kit plugin. By default, Site Kit anonymizes IP addresses once the Google Analytics module is activated.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the website, operating systems used, and the origin of the user. This data is assigned to the user’s device. No user ID is assigned.

Additionally, Google Analytics allows us to record mouse and scroll movements and clicks. Google Analytics also uses modeling approaches to supplement the collected data and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition to analyze user behavior (e.g., cookies or device fingerprinting). Information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards in data processing in the USA. Each company certified under the DPF commits to adhering to these data protection standards. Further information can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

5.4 IP Anonymization

The Google Analytics IP anonymization feature is enabled. This means that your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before being transferred to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

5.5 Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that helps us integrate tracking or analytics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It only serves to manage and deploy the tools integrated through it. However, the Google Tag Manager collects your IP address, which may also be transferred to Google’s parent company in the United States.

The use of the Google Tag Manager is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on their website. If consent has been obtained, the processing is carried out exclusively based on Article 6(1)(a) of the GDPR and Section 25(1) of the TDDG, provided that the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined in the TDDG. Consent can be withdrawn at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that ensures compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these privacy standards. For more information, you can refer to the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Source: https://www.e-recht24.de